in-house @ j.o. agency
As a Public Relations Intern at J.O. Agency, my copywriting style was refined to reflect a versatile voice that is clear, succinct, and appealing to a vast audience as it tells each brand's story.
My work expends over J.O.'s in-house blog where I cover a wide variety of topics including industry trends, technical skills and software, the Fort Worth story, and company background and news.
Each blog was developed based on a strategic content calendar, focused on the use of SEO tactics including Yoast SEO, and published using Wordpress. The result was increased brand exposure measurable through data and insights.
going pro as a she-e-o: 4 tips from a female entrepreneur
If you read the news, you know that there is no shortage of coverage on women who are making major moves in the business world. From entrepreneurs to CEO’s, designers to speakers, those launching new women-led initiatives to those empowering a generation through...
near southside story
If you’re local to Fort Worth, you’ve probably heard the buzz about Near Southside. Compiled of Magnolia Village, South Main Street, and several other culture-rich enclaves, Fort Worth’s most creative neighborhood is booming....
use call tracking to gain valuable client insights. here’s how.
If you’re wondering how to optimize insight into potential client leads, look no further. Adding a call tracking number to your Google My Business (GMB) listing is the foolproof way to gain a comprehensive understanding of where your leads are coming from and who might be interested in your company, products or services...
the lost art of handwritten notes: how to use them in the workplace
In an age of digital everything, receiving handwritten notes is an anomaly. Long gone are the days of handwritten letters to family and loved ones — originating the term “nothing to write home about,” referring to the time involved in letter-writing — replaced by emails, texts, phone calls and video chats...
your cause, tca's why: 5 ways this nonprofit agency is changing its community
It all began with an idea — a challenge that needed solving.
In Jennifer Henderson’s work as president and founder of an advertising agency — spoiler alert! It’s J.O. — she noticed a trend. In a veritable hub of charitable and nonprofit organizations, many needed assistance...